Blogs

Sales Conversations with Michael Levin:  “Author of:  Sitting on the Same Side of the Table:  The Art of Collaborative Selling” A New Perspective in Overcoming Objections and Closing More Business Part 2

In my last article, we started talking about how to view objections and what to do to be in a position to resolve them. We talked about viewing them as questions and concerns versus objections. We also talked about the importance of creating an environment in which your customer is willing to share their questions and concerns.